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Jordi Sanahuja Ayala is the CEO of Nederland USA, with a focus on general management and the internationalization of the US unit since October 2016. Prior experience includes serving as Area Manager for North America at Nederland, managing the Cocoa Derivatives market, and developing commercial strategies as Category Director for the Food Division at BMB Group. Jordi's background also features roles at Natra, where responsibilities included managing the Industrial Goods Division for the Americas, and sales roles at Intergrano, Grimaldi Group, and Foro Maree. Educational qualifications include a B2B Management degree from Esade and degrees in Business Administration from Aarhus University and the University of Valencia.