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Harmen Koopman is a seasoned marketing professional with extensive experience in both leadership and strategic marketing roles. Currently serving as Global Marketing Manager for Connected Devices at Nedap Retail since November 2020, Harmen has previously held the position of Marketing Manager at Scienta from September 2013 to November 2020. Key responsibilities at Scienta included developing and executing marketing strategies, managing content marketing initiatives, and overseeing various digital marketing tools such as Google Ads and marketing automation platforms. Harmen also contributed to website management, lead generation efforts, and social media engagement, while mentoring marketing interns and participating in the management team. Harmen began the career at Syslogic (now Scienta) in a marketing and sales internship from October 2011 to June 2012 and holds a Bachelor's degree in Marketing with a specialization in B2B marketing from HAN University of Applied Sciences.