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Ayush Shukla is a seasoned technology entrepreneur with extensive experience in software development and founding innovative startups. Currently serving as Co-Founder at Nector since March 2022, Ayush has developed a retention marketing solution tailored for e-commerce D2C/DTC brands. Prior to Nector, Ayush was part of the founding team at Finance Blocks, where efforts focused on creating financial solutions for rural populations, leading to the company's acquisition. Ayush also worked as an SDE 2 at CoinDCX, optimizing platform scalability, and held significant roles at various companies, including developing decentralized prediction platforms and enhancing stock exchange solutions. Ayush's technical foundation stems from a Bachelor of Engineering in Computer Science from the University of Mumbai and early experience as a Junior Software Engineer at ERPNext.