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Sebastian Smuts has a diverse work experience spanning various industries. Sebastian currently serves as the Chief of Staff at Nectar Hard Seltzer since November 2022. Prior to this, they worked as an Advisor at Peak Moods starting from May 2022.

Sebastian also held the position of Head of Operations & Sales at Callisto Spirits from January 2022. In 2017, they founded The Drinks LLAB, demonstrating their entrepreneurial skills.

Sebastian served as the Interim COO at Common® (Common Water) from April 2022 to July 2022. Sebastian was an integral part of the team at Cann where they started as Employee #1 in January 2019 and contributed until June 2022.

Sebastian's experience also includes their role as the Group General Manager at Le Bab from May 2018 to January 2019.

Sebastian began their professional journey at Fever-Tree, where they held the positions of Events & Sponsorship Manager from April 2015 to October 2017 and Sales Manager from February 2014 to April 2015.

Sebastian's early career included working as a Senior Associate at Wilton & Bain from June 2013 to February 2014.

Sebastian Smuts completed their Bachelor of Arts (BA) degree in Politics and International Relations at the University of Nottingham. Additionally, in 2019, they pursued a course in Major Event Management at City, University of London. Prior to that, Sebastian attended Wellington College Crowthorne, where they focused on Politics, Economics, and History.