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Danielle is a mother of 3, former corporate sales district manager and the “neat” innovator behind NeatCheeks. While out to lunch one day, she asked for a napkin to be dipped in a glass of water, so she could clean off her daughter’s face. To her surprise, the normal fuss turned into fun as her daughter smiled and said, “nummy, nummy!” For the first time face wiping was FUN, and her and her kids laughed a lot!. WHY? It’s was LEMONADE in the cup, not water. Call it fate, call it lucky, this neat mama knew she had just solved an age old problem of “face wipe avoidance.”