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Sofia Daskou is an experienced professional in the field of marketing and business management. Sofia currently holds the position of Associate Professor in Business and Customer Management at Neapolis University Pafos and serves as the President of the International Advisory Council for the Marketing Profession (IACMP). With a background in academia, Sofia has also worked as a Senior Lecturer in Marketing at Nottingham Trent University and as the Director of Postgraduate Programs at the University of Plymouth. Sofia has a PhD in Marketing from the University of Strathclyde and an MSc in Marketing from the University of Stirling.