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Sarah Smith has a diverse work experience in media buying. Sarah began their career as a freelance media buyer for The Johnson Group in 2001 and remained with them until February 2014. Following this, they worked at Planet Central as part of their media services team from March 2014 to December 2015. Currently, Sarah holds the position of Senior Media Buyer at ndp, where they have been employed since December 2015.

Sarah Smith attended the University of Tennessee, Knoxville from 1997 to 2001, where they obtained a Bachelor of Arts (B.A.) degree with a major in Advertising and a minor in Business. In 2013, they obtained additional certifications in Google Search Advanced Search Advertising and Google Advertising Fundamentals from Google AdWords.