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Vicky M. has a diverse work experience spanning several industries. Vicky started their career as a Marketing Coordinator at the University of Leeds, where they coordinated marketing activities and introduced revenue-generating initiatives. Vicky then worked at Millivres Prowler Group as a Marketing Executive, focusing on films, books, magazines, retail, and entertainment. Vicky later joined Time Inc. UK as a Direct Marketing Executive, where they managed subscriber marketing for consumer magazines and exceeded revenue targets. Vicky then moved on to the Institute of Hospitality as a Marketing & Communications Manager, implementing a comprehensive membership survey and streamlining member communications. Vicky then served as the Group Head of Communications at Ed., followed by a role as a Freelance Marketing Consultant, delivering marketing solutions for SMEs and start-ups. At Coram, Vicky held the positions of Senior Marketing Manager and Head of Marketing, leading successful marketing campaigns and establishing effective monitoring systems. Vicky then worked as the Head of Marketing & Communications at Bookmark Reading Charity and is currently the Head of Marketing at NCT Charity. Throughout their career, Vicky has demonstrated expertise in brand strategy, digital marketing, stakeholder engagement, and achieving KPIs.

Vicky M. has a varied education history. In 2001, they obtained a BA Hons degree from the University of Leeds. In 2004 and 2005, they pursued a Professional Certificate in Marketing from CIM | The Chartered Institute of Marketing. In 2006 and 2007, they attended The Institute of Direct and Digital Marketing and obtained a Certificate in Direct Marketing. Additionally, in September 2021, Vicky M. completed the Digital Marketing and Social Media Programme from In Professional Development (INPD).