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Anja Bexelius is a seasoned professional in sales and event management, currently serving as the Sales Manager for Digital Solutions at NCS Colour, where responsibilities include driving the growth of the NCS+ digital platform. Prior experience includes a role as Country Manager for Sweden at Lyyti, a SaaS company specializing in event management solutions, and Senior Sales Manager for the Nordics at Pollen, focusing on the festival market. Anja has also held key positions at Ticketmaster Sverige as a Key Account Manager and at Hays as a Recruitment Consultant, alongside roles in event management and account management at Livebookings and Forma Publishing Group AB. Anja's academic background includes a Master of Business Administration in Marketing from Stockholm University, complemented by studies in Economics at Södertörn University and further education at Lund University.