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Manuel De Freitas is a seasoned professional in digital analytics and growth strategies within the sports and media sectors. Currently serving as part of the Emerging Platforms and Automation team at NBCUniversal, Manuel previously held the position of Analytics Manager at Warner Bros. Discovery Sports, where contributions included collaborative development of blockchain-based interactive products. As the Founder of Hezy Sports, Manuel focuses on delivering insights and interactive content through data visualizations. Earlier experience as an Analytics Manager at NBA Digital involved optimizing content strategies and managing subscriber growth for League Pass. Manuel also held roles at CNN and ESPN, emphasizing audience analytics and competitive research, and contributed to strategic decision-making processes. Academic credentials include a Bachelor of Business Administration from Florida State University.