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Cristina Arribas is a seasoned marketing professional with a strong background in sports marketing and digital product management. Currently serving as Sports Marketing Manager at NBCUniversal since January 2025, Cristina's previous roles include Product Manager for Pluto TV and Strategy and Operations Project Manager at theSkimm. Notably, during tenure at NBCUniversal Media, Cristina contributed to Emmy Award-winning projects, including the 2018 FIFA World Cup Russia experience for the US Hispanic market. Cristina's career began with positions at Optime Consulting, The Agency at UF, Identity Media Co., and Crea7ive Interactive Advertising, where skills in project management, strategic communications, and social media marketing were honed. Cristina holds a Bachelor’s Degree in Advertising from the University of Florida.