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Ashley Matts is a seasoned executive with extensive experience in media and entertainment, currently serving as SVP of Distribution, Partnership & Strategic Analytics at NBCUniversal since April 2007. Matts has held various strategic roles, including SVP of Business Insights & Strategy and VP of Strategy and Insights for Content Distribution, where responsibilities included tracking emerging video trends, conducting audience research, and developing integrated analytics for digital video viewing. Prior to these roles, Matts served as Director of Programming & Production Finance, overseeing cross-portfolio programming initiatives, and as Finance Director for Strategic Initiatives, managing digital business financials. Early career experience includes a position as Senior Financial Analyst at MTV Networks. Matts holds a Bachelor's degree in Finance from the University of Florida.