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Taylor Lustgarten is an accomplished marketing analytics professional with extensive experience in the industry. Currently serving as Marketing Analytics Lead at the National Basketball Association since March 2021, Taylor previously held the role of Senior Marketing Analytics Manager at iHeartMedia from March 2017 to February 2021. At iHeartMedia, Taylor was instrumental in architecting the marketing analytics process and enhancing communication between the Marketing and Analytics teams. Taylor's earlier roles include Senior Business Analyst, Marketing Data Analyst at iHeartMedia, Associate Manager at The New York Times, and Marketing Development Coordinator at Smart Source, with a solid foundation in data-driven decision making and campaign management. Taylor holds an MBA in Marketing & Marketing Research Insights and Analytics from Rutgers University - Newark and a BS in Resource Economics from the University of Connecticut.