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Penny Amodai serves as the Senior Director of the International Basketball Business Operations Team at the National Basketball Association (NBA), a role held since September 2016, after progressing through various leadership positions within the organization. Prior experience includes managing international basketball operations at Maccabi Tel-Aviv Basketball Club and working on basketball analytics for the NBA, where critical decision-support research and statistical analysis were conducted. As a co-founder and VP of Business Development at the tech startup BiggerGame, Penny spearheaded product management initiatives. Penny's early career included notable achievements as an Intelligence IT Professional in the Israel Defense Forces, where pioneering work in project management and application development was recognized at high organizational levels. Educational credentials include a Master of Science in Sports Business from New York University and a Bachelor of Business Administration from Reichman University.