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Jay Lee is a seasoned professional in consumer product experience and digital strategy, currently serving as Senior Vice President, Head of Consumer Product Experience at the National Basketball Association (NBA) since February 2018. In this role, Jay Lee leads product strategy for a global digital portfolio, including the NBA App, NBA.com, and League Pass. Previous positions at the NBA include Vice President roles focused on Next Gen platforms and international product portfolios. Prior experience includes leadership roles at Nike and ESPN, where Jay Lee drove product innovation and revenue strategies. Jay Lee also founded Modal Music LLC, an independent record label, and worked at Accenture in media and entertainment consulting. Jay Lee holds a B.S. in Commerce from the University of Virginia, with concentrations in Finance and Marketing.