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Aïcha DIOP has an extensive background in marketing and strategy, with experience in companies like the National Basketball Association (NBA) and IBM. Aïcha has a range of skills including digital campaign strategy, media relations, and marketing campaign execution. Aïcha also has experience in business development, brand management, and communication programmes. Aïcha holds a Bachelor's degree in Business Administration with a major in Marketing and is currently pursuing a Master's degree in Sport & Lifestyle Management.