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Bibigul Makazhanova has a diverse work experience in various roles and industries. Bibigul founded the Central Asia Creative Hub in 2023 and is currently serving as its Founder. Prior to this, they worked at the Nazarbayev University Research and Innovation System, where they held the positions of Head of Communications Department and Acting Head of the Communications and Marketing Department from 2016 onwards. Before that, they worked at Nazarbayev University as a manager from 2013 to 2016. Makazhanova also has experience as a Founder of Univer Design Studio LTD, where they provided branding, web design, advertising, and print production services to clients from 2007 to 2011. Bibigul started their career in 2005 as the Manager of Marketing at GeoStroyIziskaniya Ltd.

Bibigul Makazhanova has a Bachelor of Arts degree in Graphic Design from L.N.Gumilyov Eurasian National University, which they completed from 2000 to 2005. Bibigul also attended Lomonosov Moscow State University (MSU) from 2005 to 2006, where they studied Mass Media and Communications Design. In 2014, Bibigul briefly attended The Basel School of Design for Motion Design.