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Syed Basil Ghani has a diverse range of work experience in various companies and roles. Syed Basil is currently working at NayaPay as a Customer Excellence representative. Prior to that, they worked at Retailo Technologies as a Category Manager, where they managed 40% of the business generating categories. Syed Basil introduced an innovative Route to Market (RTM) for Oil & Ghee and ensured assortment rationalization to avoid working capital challenges.

Before joining Retailo Technologies, Syed worked at foodpanda as a Category Manager. Syed Basil played a key role in starting more than 50 locations for Pandamart, covering 100+ categories and sourcing directly from FMCG companies. Syed Basil also proposed the Commercial Strategy 2022 for Pakistan, highlighting growth opportunities and building blocks for incremental profitability.

Syed's previous experience includes working at Imtiaz Super Market as a Management Trainee - Commercial, where they managed relations with FMCG business partners, planned and executed promotions, and increased portfolio revenue. Syed Basil also worked at Unilever as a Project Resource and at EY as a Risk Advisory Consultant, where they evaluated internal control systems and conducted capacity assessments.

Overall, Syed Basil Ghani has demonstrated a strong background in category management, business development, and strategic planning throughout their career.

Syed Basil Ghani completed their Bachelor of Science (BSc) in Applied Accounting from Oxford Brookes University between 2012 and 2014. During the same period, they also pursued courses in Audit, Accounts, and Finance from ACCA. Continuing their education, Ghani later completed their Master of Business Administration (MBA) from the Institute of Business Administration between 2017 and 2019.