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Barbara Baldacci has extensive work experience in sales and marketing roles in the hospitality industry. Barbara currently serves as the Marketing & Sales Director at 181travel | Nausdream Srl. Prior to this, they worked as a Brand Manager at Italian Exhibition Group Spa from 2020 to 2022. Barbara also served as a Senior Advisor in Hospitality & Venues Business Development at Hubsolute from 2019 to 2020. From 2017 to 2019, they were the Direttore marketing & comunicazione at Blu Hotels S.p.A., where they launched a new boutique hotel and enhanced business for a luxury property. Barbara has also held positions as Director of Sales & Marketing Italy at NYX Hotel MILAN by Leonardo Hotels and Director of Sales and Marketing at Autograph Collection, Hotel Excelsior Venice Lido Resort, HOTEL PHILOSOPHY, Monrif Hotels, and UNA Hotels & Resorts.

Barbara Baldacci has a diverse education history. Barbara studied at IULM University, where they focused on Lingue e letterature straniere, generale (Foreign Languages and Literatures in General). Barbara then pursued a Master's degree in Discipline Turistiche (Tourism Disciplines) at Università Bocconi. Additionally, they have obtained several certifications in areas such as coaching, yoga teaching, neuromarketing, corporate storytelling on social media, and travel agency management.