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Jean-Baptiste Daigueperce currently serves as Chef de secteur Sud Ouest at Naturopera since July 2022, focusing on the marketing of the brands "Carryboo" and "Tadam" within large distribution channels, while promoting responsible consumption and valuing human and environmental aspects. Prior to this role, Jean-Baptiste worked at Virage Conseil from March 2021 to July 2022 as Chef de secteur, driving commercial growth for various brands in the south-west region and establishing strong customer relationships. Additionally, Jean-Baptiste founded Zinqe, specializing in urban data creation, and holds a Master 2 degree in Marketing from ESC Amiens, obtained between 2009 and 2013.