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Simon Larsen has extensive work experience in the retail industry. Simon served as the Head of Retail at Naturkompaniet from April 2021, where they had profit and loss responsibility for 8 stores and established 5 new stores within 12 months. Prior to that, Simon worked as the Country Manager Norway at 4Sound, responsible for 11 stores, including franchise locations, and achieved significant growth in sales and key metrics. Simon also served as a Board Member at Varner from January 2010 to October 2016. Simon Larsen held various roles at Carlings AS from 1995 to 2016, including COO responsible for 225 stores across five markets, with a turnover of over 1 billion NOK annually. Simon also served as the Country Manager Sweden, overseeing 80 stores and achieving a 20% profit margin. Simon Larsen was the CEO of Solo Clothing AB from 2009 to 2012, where they successfully turned around the company's profitability.

Simon Larsen has a diverse education history. In 1989, they attended Brekkeby videregående skole, where they studied Business Economics. After completing their studies at Brekkeby videregående skole in 1992, Simon pursued further education in recent years. From 2020 to 2021, they attended BI Norwegian Business School, specializing in Business Sustainability as a competitive advantage. In 2021, they also completed a program at BI Norwegian Business School focusing on Digital Business Understanding.