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Will Martindale currently serves as the Chief Operating Officer at NatureTrak, specializing in Enterprise Risk Management since January 2020. Prior to this role, Will was the Chief Operating Officer at Kynetics from December 2012 to December 2022, where the company focused on software engineering R&D for advanced embedded and reactive enterprise software. As a co-founder of warpx.io from March 2016 to November 2022, Will contributed to the design of innovative small form-factor embedded systems based on a unique architecture called Hybrid Design, launching the warp_0x01 product. Will's earlier experience includes serving as the Director of Technology and IT Admin at Automatic Bar Controls from January 2004 to September 2015, where responsibilities involved product development that integrated high technology with beverage dispensing and managing complex system and network administration tasks.