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Colin Smith is the current CEO at Natures Way Foods Ltd. Prior to this, they were the Managing Director at Fox's Biscuits from March 2013 to April 2018. Colin has also held the positions of General Manager at Müller Italia (UTM Group) from April 2010 to December 2011, Commercial Director at Müller UK & Ireland Group from January 2012 to March 2013, Sales Director at Müller UK & Ireland Group from November 2006 to March 2010, and Sales Director Grocery at INBEV UK from January 2002 to November 2006. Additionally, they have been an Account Manager at RHM and Bulmers, and Sales Director at Mars Confectionery.

Colin Smith has a general management degree from INSEAD, a Chartered Diploma in Institute of Directors (IOD) from Cranfield School of Management, an executive programme from University of Pennsylvania - The Wharton School, and a business degree in marketing from Birmingham City University.

Some direct reports include Ciara Whitehead - Chief Commercial Officer, Nigel Hebron - Chief Financial Officer, and Sarah Voaden - Chief People Officer.