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With a sales-driven mindset and a focus on maintaining profitability, Bryant Yates has enjoyed a remarkable career with Nature’s Sunshine since joining the company in 1999. During his tenure, he has opened markets and led significant international expansion across the globe. Through his determination and an innovative approach to the business, Bryant has been instrumental in maintaining operations throughout Russia and Europe in the face of challenging political and economic forces. Bryant has served as Executive Director of Nature’s Sunshine International, Director of International, Europe and the Middle East, and General Manager of Nature’s Sunshine Products Russia/CIS, and affiliate of the company.