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Shannon B. is an experienced marketing professional currently serving as the Customer Marketing Manager at Natures Aid since January 2017, where responsibilities include managing the development of marketing materials and crafting marketing communications. Previously, Shannon held the role of Marketing Administrator, handling B2B and B2C content and maintaining digital platforms. With prior experience as a Digital Content Executive at Sugarvine.com and as a Postgraduate Research Assistant at Lancaster University Management School, Shannon brings a diverse skill set in digital marketing and content management. Educational background includes a Professional Diploma in Intelligent Marketing from the Institute of Data & Marketing and two degrees in History from Lancaster University.