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Ernest Fu is a Senior Analyst at Nature, specializing in market research, statistical modeling, customer segmentation, machine learning, and time series analysis since May 2023. Concurrently, Ernest serves as an Academic Tutor at Melbourne Business School, where tutoring focuses on subjects like Statistical Learning, Causal Analytics, and Marketing Analytics. Prior experience includes roles as a Student Fellow at the Centre for Business Analytics, where operations research and workload allocation optimization were key responsibilities, and as a Data Analyst at Castrol, concentrating on customer segmentation and statistical modeling. Earlier roles include a Marketing Assistant at KKday and a Temporary Clerk in the branded products marketing division at Hong Kong Maxim's Group. Ernest is pursuing a Master of Business Analytics at Melbourne Business School while holding a Graduate Diploma in Applied Econometrics from the University of Melbourne and a Bachelor of Commerce in Economics and Finance from the same institution. Additionally, an exchange experience at The University of Tokyo was completed in 2020.