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Michael Harrison is an experienced sales professional with a strong background in the pet food industry and commodity sales. Since May 2022, Michael has served as a Sales Executive for Natural Pet Food Group Ltd, focusing on the growth of K9 and Feline Natural brands in Western Canada. Prior to this role, Michael held the position of VP Sales & Operations at Avafina Commodities from October 2017 to May 2022, and previously served as VP Sales at Lucid Distributors Inc. from February 2000 to September 2017, where responsibilities included managing key accounts and overseeing the sales team in collaboration with the company president. Michael holds a Bachelor of Arts degree in Criminology from Simon Fraser University, completed between 1989 and 1994.