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Raquel Rocha is an experienced professional in business intelligence and media data analytics, currently serving as a Member of the Special Group "Integration of Audience Metrics" at Cenp - Fórum da Autorregulação do Mercado Publicitário since July 2024, while also fulfilling the role of Business Intelligence Manager at Natura since November 2020. Previously, Raquel held various positions at Groupe Renault from July 2016 to November 2020, including Media & Business Intelligence Manager, where responsibilities encompassed management of business intelligence, media performance, and budget efficiency. Prior experience includes roles at Croma Marketing Solutions, RIOT, and Millward Brown, with a strong background in marketing research, analysis, and strategic planning for various high-profile clients. Raquel holds a Postgraduate degree in Sociopsychology from FESPSP and a Bachelor's degree in Marketing from Universidade Presbiteriana Mackenzie.