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Lucas Figueiredo currently serves as the Sales Digital Transformation Lead at Natura &Co, where responsibilities include managing a portfolio aimed at enhancing sales and customer experience through digital innovation within a scaled agile structure. Prior to this, Lucas held various roles at Natura, including Senior Marketing and Commercial Planning Manager for Natura Chile, where responsibilities included overseeing marketing and demand planning and managing a significant trade marketing budget. With a strong foundation in brand strategy and marketing mix management as both a Senior Brand Manager and a Marketing Planning Coordinator across different categories, Lucas has demonstrated a consistent ability to drive market share growth. Educational qualifications include an MBA in Marketing from FIA - Fundação Instituto de Administração and a degree in Mechatronic Engineering from USP - Universidade de São Paulo.