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Charline Jacquier is an accomplished professional specializing in project management and digital transformation, currently serving as Chef de projet transformation & digitalisation at NATUP since April 2021. Charline oversees the implementation of the CRM Salesforce project, coordinates strategic initiatives for the group's 2025 plan, and manages the development of an e-commerce platform for cooperative members. Previous experience includes consultancy roles at Oresys, where Charline led significant transformation projects for major organizations, created change management strategies, and supported the development of a digital marketing practice. Early career roles featured marketing and strategy roles at Groupe SAVENCIA and Groupe Jardiland, complemented by a strong academic background in management from Grenoble Ecole de Management and international experience in entrepreneurship from Simon Fraser University.