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Elaina Lancaster is a Marketing professional with experience in data analysis and marketing communications. Currently serving as a Marketing Data & Insights Intern at Nationwide Children's Hospital, Elaina has developed YouTube strategy recommendations based on analytics and external research, crafted managerial reports utilizing Google Analytics, and conducted Google Ads research. Previously, Elaina held the position of Peer Expert for Data Analysis in Psychology at The Ohio State University, where efforts focused on simplifying complex data concepts for students. Additionally, as a Marketing Communications Intern at M/I Homes, Inc., Elaina co-managed project budgets and timelines, communicated across multiple divisions, and proposed campaigns that were implemented by senior management. Elaina holds a Bachelor of Business Administration in Marketing from The Ohio State University.