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Alicia Shoemaker has over 20 years of experience in marketing and account management, currently serving as Senior Director of Integrated Marketing and Process Management at Nationwide Children's Hospital since May 2013. Previous roles at the same organization include Senior Manager of Customer Relationship Management and Senior Account Manager. Alicia's extensive background includes serving as Account Director at Wray Ward, where leadership of a cross-functional team drove strategic direction for diverse clients, and Director of Marketing at Rosetta Technologies, where an internal marketing department was built. Earlier career roles include various marketing positions at Source Technologies and senior account management at Corder Philips Wilson Advertising. Alicia holds a Bachelor of Science in Communications Media from Indiana University of Pennsylvania, completed in 2000.