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Vadym Shcherbakov is a seasoned product design professional with extensive experience in leading design teams and driving innovation across various organizations. Currently serving as Product Design Lead at Nationwide Building Society since February 2021, Vadym specializes in Conversational Banking and Generative AI, managing design processes and systems while conducting user research and product analytics. Previously, roles included Lead Product Designer at Koru Kids and Senior Product Designer at Preply, where Vadym led product design initiatives, performed user testing, and conducted data analysis. With a strong foundation in UX/UI design and a history of mentoring designers and managing projects, Vadym has added value through various design roles spanning over a decade, starting as a Graphic Designer at Papirus LLC. An educational background includes a Master's degree in Project Management and a Bachelor's degree in Digital Communication and Media/Multimedia from National Aviation University, complemented by advanced studies at The Interaction Design Foundation.