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Reardon is responsible for driving NRF’s marketing, event content and membership strategy. She identifies key partnerships, objectives and necessary investments to achieve the organization’s goals.

As Macy’s chief marketing officer from 2012 through 2016, Reardon led a 1,300-person marketing organization including advertising, creative, strategy, brand development, social, mobile and digital media, public relations, cause marketing, media planning and consumer data and insights. In addition, she presided over the Macy’s Thanksgiving Day Parade and Macy’s Fourth of July fireworks, and tentpole fashion events in New York City and key markets around the country.