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Elizaveta V. is an experienced professional in product management and marketing, currently serving as Head of Product and Product Manager at Zen Mobile Agency since October 2019, focusing on the development of a Demand-Side Platform and a Data Management Platform for automated media buying and audience data management. In addition to this role, Elizaveta is an Assistant/PhD student at the National Research University ā€” Higher School of Economics, involved in teaching marketing-related courses since November 2020, and previously worked as an Academic Assistant. Past experience includes positions as Senior Affiliate Manager, Ecommerce Manager at Unilever, and Marketing Specialist at Gazprom Neft. Elizaveta holds a pre-doctoral education in Marketing from the Higher School of Economics, a Master's degree in Business Administration, and a Bachelor's degree in Marketing from Saint Petersburg State University of Finance and Economics.