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Avivit Mishmari is an experienced content writer currently working at the National Library of Israel since January 2020. Prior to this role, Avivit held various positions, including Writer & Content Editor at IATI - Israeli Advanced Technology Industries from January 2011 to June 2020, and Life Science Analyst at IDC in 2011-2012. Avivit has a significant background in journalism as a Freelance Editor & Writer from 2004 to July 2009, and as the High-Tech Correspondent for Forbes Israel from 2004 to 2007, where coverage focused on local trends and promising startups in the industry. Additionally, Avivit served as a Senior Writer, Editor, and Columnist for Globes from October 1998 to November 2003, specializing in Life Sciences, market trends, and technology assimilation. Avivit holds a Bachelor of Arts in Sociology from Tel Aviv University, completed in 1996.