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William Schmidt is a highly experienced Senior User Experience Researcher currently working at NISC, the largest software provider for electric and broadband cooperatives, where William conducts end-user research for complex enterprise applications. Their expertise spans several organizations, including significant contributions as a Senior User Experience Researcher at MilliporeSigma, where William developed applications for CRISPR research, and as a Senior Research Analyst at the National Board of Medical Examiners, focusing on user needs in healthcare technology. William Schmidt has also served in various roles within the Human Factors and Ergonomics Society and UXPA International, including conference reviewer and magazine editor. With a solid educational background in Research and Experimental Psychology, William Schmidt is pursuing a PhD in Information Science and Technology from Drexel University.