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Hannah Yousefian is a seasoned marketing professional with extensive experience in product marketing and integrated marketing management. Currently serving as a Senior Marketing Manager at NCQA since March 2020, Hannah previously held the position of Integrated Marketing Manager at Optum from March 2018 to February 2020. At Optum, responsibilities included developing data-driven campaign plans and tracking campaign effectiveness metrics. Prior experience includes roles at The Advisory Board Company from December 2014 to March 2018, where Hannah focused on creating content that supported strategic marketing initiatives, along with earlier positions that involved content development and management. Hannah began the professional journey as a Public Relations Intern at Habitat for Humanity ReStore and holds a Bachelor's Degree in Mass Communications from Virginia Commonwealth University, attained in 2014.