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Gina Lehe assumed the role of vice president of communications on March 1, 2023, after serving as interim senior vice president since July 2022. Lehe, who oversees communications strategy for the national office, joined the NCAA staff in November 2019 as the managing director of communications, brand and strategy after a more than 20-year career in the college football bowl system. During her short tenure at the NCAA, Lehe has implemented a collaborative brand vision and helped navigate the communications landscape throughout the pandemic. Among her achievements include a brand refresh, a newly redesigned website, and the creation of the NCAA Social Series.

Beginning in 2014, Lehe served as senior director of external relations and branding for the College Football Playoff. Before that, she was director of media for the Rose Bowl Game, director of public relations for the Tostitos Fiesta Bowl and public relations manager for the Insight Bowl.

She was inducted into the CoSIDA Hall of Fame in 2022 and named a Street and Smith’s Sports Business Journal Game Changer in 2017.

Lehe graduated from Arizona with a bachelor’s degree in communications.

She now lives in the Indianapolis area with her husband, Adam, and two daughters, Adriana and Natalia.