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William Murray is the current President & CEO at National Coffee Association. Prior to their work at the National Coffee Association, Murray served as the Chief Executive Officer at the Public Relations Society of America from January 2007 to May 2014. During their time with PRSA, Murray was responsible for daily operations and strategic planning for the organization. William also oversaw initiatives such as new partnerships, website redesigns, and social media best practices. Under Murray's leadership, PRSA met or exceeded financial goals every year and grew membership every year except during the Great Recession.

William Murray has an MBA in International Business from Thunderbird School of Global Management and a BA in Dual Degree Business Administration/English Literature from Albright College. William is also certified by the American Society of Association Executives (ASAE) as a Certified Association Executive (CAE).

Doreen Madigan - Director, Events & Member Services, Najy Kamal - Director, Digital Content & Communications, and Matthew Cariani - Senior Manager, Education, Research, & Digital Media report to William Murray.