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Holly Gary is an accomplished marketing professional serving as the Director of Corporate Marketing at Forthea since November 2015, focusing on brand management, demand generation, and pipeline forecasting. As a Board Member and Programs Chair for the National Business Development Association since January 2021, Holly contributes to developing tools for lead generation and conversion rates among professionals. Previous roles include Programming Chair and Board Member at the Houston Interactive Marketing Association and Vice President of Marketing at FIBERTOWN, where strategic digital marketing efforts drove new business. With a solid foundation in marketing management from various organizations, Holly's expertise spans digital marketing, analytics, and customer engagement, complemented by a Bachelor's degree in Communications and Public Relations from the University of Houston.