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Carlo Martinez possesses extensive experience in marketing and communications, currently serving as the Assistant Marketing Manager at National Book Store, Inc. since October 2016, where responsibilities include leading the Channels team in advertising, digital marketing, and public relations, as well as managing content strategies and advertising budgets. Prior roles include Content Marketing Supervisor, Marketing Officer for Channels, and various positions focusing on social media management and content production. Carlo's earlier experience includes being the Editor-in-Chief at The Manila Collegian and significant contributions to AIESEC in the Philippines, holding multiple leadership positions. Additionally, Carlo moderated the NBS College Media Club and participated in numerous organizational activities, demonstrating a robust background in leadership, content creation, and event management. Carlo holds a BA in Organizational Communication from the University of the Philippines, graduated in 2016.