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Sara Kierdal is an experienced Digital Content Marketing Executive currently working at the National Association of Testing Authorities, Australia, since December 2021. In this role, Sara generates innovative content ideas to drive engagement and manages paid social media across platforms including LinkedIn, Facebook, Twitter, and Instagram. Prior to this, Sara served as the Marketing and Communications Team Leader and Coordinator at City Tattersalls Club, where responsibilities included coordinating website content, copywriting, and developing promotions to enhance customer engagement and drive sales. Earlier experience at Quantum Health Group Limited involved developing and delivering digital marketing strategies and creating marketing collateral using Photoshop and InDesign. Sara holds a Graduate Certificate in Digital Marketing from the University of Technology Sydney and a Bachelor of Business in Marketing from Western Sydney University.