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Cheryl Sands has a long and varied work experience in the areas of marketing, operations, and infrastructure. In 2021, they began their current role as Vice President - Director of Infrastructure & Enablement at National Advisors Group, where they are responsible for delivering and managing core infrastructure, managing the Customer Relationship Management platform, deploying and managing the call center platform, and leading information services and reporting.

In 2019, they were Vice President - Director of Strategic Marketing Solutions at Magnum Solutions, Inc., where they provided strategic guidance in the areas of marketing acquisition and loyalty programs, operations, systems, measurement, and databases to a variety of blue-chip clients.

From 2012 to 2019, Sands worked at AIG as Assistance Vice President, Direct Marketing Group - Marketing Operations & Call Center and Reporting. In this role, they were responsible for the strategy, design, execution, and overall operational performance of marketing automation solutions, databases, lead management procedures, and payment processing.

From 2009 to 2012, Sands was Executive Marketing Campaign Manager at Magnum Solutions, Inc., where they developed, executed, and optimized strategic, cross-channel campaigns to cultivate product interest and generate sales demand.

From 2008 to 2009, Sands was Vice President, Director of Marketing Analytics, CRM, and Operations at MRM//McCann, where they were hired to evolve and continually enhance the effectiveness of the company's marketing performance for a large portfolio of high-profile clients.

From 2006 to 2008, Sands was Vice President, Director of Strategic Marketing Solutions at Magnum Solutions, Inc., where they provided strategic counsel in the areas of marketing acquisition and loyalty programs.

From 2005 to 2006, Sands was Vice President, Group Account Director at Unit 7.

From 1996 to 2005, Sands worked at Chase in two roles: Vice President, Retail Bank Internet Banking - Marketing and Operations of Digital Channels, and Vice President, Credit Card Services Acquisitions.

Cheryl Sands attended Syracuse University, where they earned a Bachelor of Science in Broadcast, Advertising and Marketing from the S.I. Newhouse School of Public Communications. Cheryl also attended Pace University - Lubin School of Business for MBA coursework.