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Wyatt Hicks has extensive work experience in digital media, sports marketing, and project/systems management. Wyatt is currently working at NASCAR as the Vice President of Digital Media, a position they have held since 2020. Prior to this role, they were the Managing Director of Digital Media at NASCAR from 2018 to 2020.

Before joining NASCAR, Hicks held various roles at ACC Properties/ACC Network, including Vice President, where they were responsible for managing the ACC's sponsorship platform and corporate sponsors. Wyatt also worked at the University of Maryland Athletics as the Assistant Director of Sports Marketing from 2001 to 2003, and at the University of Texas Athletics as a Marketing Associate from 2000 to 2001.

Hicks began their career at Capital One as a Project/Systems Manager from 1994 to 1999. Throughout their career, they have demonstrated expertise in digital media, revenue generation, vendor relationships, strategic planning, and sponsorship management.

Wyatt Hicks earned a BA-Cum Laude in Economics/Business from Randolph-Macon College between 1989 and 1993. Wyatt later obtained a MED in Sport Administration from The University of Texas at Austin from 2000 to 2001.