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Nick Jordan is the founder of Narrative, a technology company that provides a platform for people to share and discover life stories. Prior to Narrative, Nick was the SVP of Product & Strategy at Tapad, a data-driven marketing technology company. At Tapad, Nick led the product and strategy teams and was responsible for defining the company's product vision and roadmap. Prior to Tapad, Nick was at Adobe Systems where they were the Director of Product Management for Adobe Marketing Cloud. In this role, Nick was responsible for defining the product strategy and roadmap for Adobe's marketing analytics and optimization products. Prior to Adobe, Nick spent three years at Yahoo! as the Sr. Director of the Performance Display Marketplace. In this role, Nick was responsible for improving key company metrics through operational guidance and data-driven insights. Prior to Yahoo!, Nick spent two years at LookSmart as the Director of the Ad Network/Business Analytics. At LookSmart, Nick was responsible for providing operational guidance and data-driven insights to improve key company metrics. Prior to LookSmart, Nick spent one year as a Web Analytics Consultant at Bay Dynamics where they provided consulting services to clients of all sizes, with a heavy concentration on translating business needs to technical solutions.