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Rick Petersen is an accomplished business leader with extensive experience in sustainability, corporate responsibility, and branding. As the Principal and Owner of Blu Advisory since 2011, Rick specializes in enhancing environmental, social, and governance practices for clients. Additionally, as a Co-Founder of Naked Sports Innovations Inc. and a Global Sustainability Advisor for Space Hero, Rick champions sustainable human development in both terrestrial and extraterrestrial contexts. With a strong background in mentoring entrepreneurs through Cycle Momentum and advising the Global Cannabis Partnership, including authoring the Responsible Cannabis Framework, Rick has significantly impacted various industries. Prior roles include Executive Vice-President of Corporate Citizenship at Gildan Activewear and Partner at NATIONAL Public Relations, where Rick established a leading corporate responsibility communications practice. Rick's career is marked by a commitment to fostering sustainable business practices and creating value through values.