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Boris Gratini is an accomplished executive in the beauty and cosmetics industry with extensive experience in leadership roles. Currently serving as Président at Sabé Masson - Le Parfum de Soin and as an Investor, Senior Advisor, CEO, Beauty Expert, and Board Member at YASSAS, Gratini has made significant contributions to various companies. Notable roles include Président at nailmatic, where an innovative brand of nail polish was created for exclusive vending distribution, and at PB NATURAL CARE, where the PETIT BATEAU cosmetics line was developed. Gratini has also held key positions at GADE EDEN, Deborah Group, BY TERRY, black|Up, and Printemps, demonstrating a consistent track record of growth and strategic development throughout a career that began with a marketing degree from INSEEC Paris.