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Osama Siddiqui is a seasoned professional with extensive experience in personalization marketing, analytics, and consumer insights. Currently serving as Senior Manager for Personalization, Analytics and Research at Nahdi Medical Co. since October 2016, Osama specializes in guest value creation and customer engagement strategies. Prior to this role, Osama held various positions at Nielsen, including Functional Lead for Guest and Market Insights and Senior Executive in Consumer Insights & Innovation, focusing on business development and delivering actionable insights. Earlier career experiences include positions at US Blues and Paramount Media House, where Osama gained expertise in marketing and operational management. Osama holds an MBA from the Institute of Business Management and a certification in Business Analytics from Wharton Online.