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Felipe Santos is a seasoned marketing professional with extensive experience in media and performance analysis, currently serving as Senior Media and Performance Analyst at Nagro Crédito Agro since April 2023. Felipe has a strong background in creating and optimizing paid media campaigns across various platforms, including Google Ads and Meta Ads, alongside expertise in funnel analysis, inbound marketing strategies, and demand generation. Prior roles include Senior Media and Performance Strategist at Monuv, Marketing Manager at Neodental Centro Odontológico, and Marketing Coordinator at CERS, where Felipe managed marketing teams and developed comprehensive media plans. Felipe holds a bachelor's degree in Radio, Television, and Digital Communication from Universidade Federal de Pernambuco.